Dear Self-help Marketer,
Countless dollars and hours of effort went into creating your product or service. And now it’s time to unmask the hero within and present it to the public in all its glory.
Or maybe you’ve already put your product out there– but it’s just not getting the attention it deserves.
What’s the problem?
Well, for one, you’re competing in a multi-billion dollar industry– over $11 billion annually.
There’s a lot of noise being thrown at your customers. They’ve learned to be skeptical.
And every day, more self-proclaimed “gurus” crawl out of the woodwork to steal some of the market away from you.
But unfortunately, that’s not the only problem.
You see, writing for the web is different. The typical direct-sales tactics that work great in print…
Well, they send web customers running the opposite direction.
So how do you set yourself- and your product- above all the noise?
Look, you already have a kick-ass product. I know a lot of blood, sweat, and tears went into creating it.
But all of those potential customers? They don’t care about your product- or anyone else’s for that matter. They only care about one thing…
They want a solution to their problem– get fit, lose weight, lead a more peaceful life, overcome self doubt, make more money, be smarter in business. That’s all that matters to them.
And you know what? You can help them.
But here’s the thing…
You may have the best solution- the one that will save them from their pain and change their life forever. But if your copy doesn’t speak to them?
You don’t get their money. Your competition does.
That’s why it’s important to stop talking at your customers. Instead, you should have a conversation with them.
Conversational copywriting works best on the web. It’s a simple and effective way to build trust and get your customers to drop their skeptical defenses.
And do you know what’s even better? When you have that conversation with your customers, use the words they’re already using.
So how do you do that?
Your words matter.
The right words lean in and punch your prospect in the gut, connect with their pain, and offer a glimmer of hope that their salvation is near.
And what better way to connect with words than using the ones that pour out of your prospect’s own mouths?
Sure, you can head over to Upwork and get the lowest bidder to write some words for your website or emails.
But let’s be serious…
Doesn’t your business deserve better than content-mill words and stock-template strategies?
If you said yes, then you need a self-help copywriter who:
- Drives a steady stream of revenue to your door, month after month.
- Tackles your project with an insider’s view of the self-help market.
- Strengthens your sales funnel by seamlessly integrating your website, email, and social media.
- Embraces results-driven web copywriting & direct sales best-practices.
- Maximizes your profits by tracking, testing, analyzing, and adjusting your copy and strategies.
In other words, you need a self-help copywriter that generates leads…
And converts those leads into customers who graciously dig out their wallet.
Nobody knows your prospect… like your prospect. And I am one.
Yes, I’ve been a customer of the self-help and fitness industries for most of my life. But I’m more than a customer…
I worked in the industry as a personal trainer and a martial arts instructor for 20 years. And do you know what else I learned during that time?
You may have guessed it…
I learned how to life-coach my clients and students.
That means I know what drives your customers. It’s not just the desire to be thinner, fitter, richer, or more confident.
I understand the deep-seated emotions that wrench at their guts every day, how they think, and what words they use to express their pain.
And beyond my experience in the field, I’ve trained under master copywriters in direct response and web copywriting.
I can get you found on Google, generate more leads, and guide prospects to your website through email and social media. And I can write content and sales copy on your website that stokes the fire inside them, escalates their interest and excitement in your product…
And creates a powerful call to action that will close the sale. So…
A discovery call is an easy way to review your project, your goals, and your current strategy.
Most importantly, you can tell me where you’re having trouble with the project.
Don’t know for sure what you need? Relax.
If you can tell me what you’re after– more leads, increased brand awareness, higher conversion rate, customer retention, or something else– then I can help.
I’ll zero in on a strategy that will make you a marketing hero, and turn your business into the hero of your customers.
Either way, we’ll examine the gaps– big and small– that steal your profit. And we’ll go over some ideas on wrestling them into submission so you can hit your goals.
So go ahead. Click on the button below to schedule your session. It’ll only take a couple of minutes to set up.
After you click, simply select your time, tell me how to get in touch, and give me a brief rundown of what you need help with.
Getting your project on track to hero status couldn’t be easier.