Email is the most intimate marketing avenue. Customers may visit your website and social media pages. But with email, they invite you into their homes.
Clear and precise email copywriting will bring the extra boost you crave for your business.
Imagine. You can have customers asking you to stay in touch with them. In fact, with the right email marketing strategy, they’ll tell you exactly what they want to buy.
Email copywriting and marketing needs to be strategic. You need the right words at the right time. You must coax the right emotion for the job. But there is a secret…
You become the expert with quality email copywriting and marketing.
Remember, your customers have invited you into their homes because they value what your business offers. Smart email marketing strategies turn you into the trusted expert in your field. When customers trust you, they will buy from you. Be careful, though…
Studies show a surprising reality. While 64% of people will open an email based on the subject line, 69% will report you as spam for the same reason. That means you need quality copywriting to present your emails in the right light.
Emotion-based writing, paired with precision email marketing strategies, creates results. Skillfully crafted headlines and messages can:
✔︎ Get more opens and click-throughs (and less spam identity) with carefully crafted headlines.
✔︎ Create more conversions by gently nudging fence-walking customers into your sales funnel.
✔︎ Increase long-term sales by crafting new customers into repeat customers.
✔︎ Infuse your business with cash flow by bringing former customers back into the fold.
Email copywriting isn’t just for sales funnels.
Every email your customer reads is a chance to impress.
Customer service emails can be cold and generic. Or you can put your best foot forward and show how much you value each customer. Thank you emails show you care. They can also start a customer thinking about their next purchase with you.
E-newsletters can pack a punch with information so valuable to your customer, they keep it for later reference. That means they did more than invite you into their home. They asked you to stay.
Email marketing is the tie that binds your other marketing strategies.
When a customer leaves you website, they may never return. With all of the influences on social media, it can be hard to keep your customer’s attention focused on you.
Email marketing can change that. Smart strategies can keep your business in front of your customers for years to come. Combine Webologist email copywriting and marketing with an optimized website and precision social media strategies. You’ll build an online presence to be reckoned with.