“You’re a personal trainer second, a salesman first. You’ve gotta sell yourself.”
I heard that line from the training director of the first gym I worked at. He was wrong.
And I see businesses carry that same mindset onto the web. They’re wrong too.
Truth is, nobody cares about a business. Not for all the bold, outrageous headlines, nor the lofty promises that nobody really believes– even though their hearts want to.
What do they care about? Themselves.
They just want a hero to solve their problem. Simple.
But the fact that you’re here reading this tells me you know that already.
And you’re determined to walk a better path. I respect that. So…